Every day, it seems, technology opens up a fertile new market that never existed before. Take online gamers. Certainly a diverse crew, weighted a bit towards the male, but representing a wide range of ages and interests. But three-year-olds? Just never occured to me. That's one of the many ways that I am not like Disney, which is launching a new $50-a-year subscription service for preschoolers.

For the past couple of years, my husband and I have been trying to strike the right balance in our approach to video games. Prohibition, in this day and age, seems impossible. Mindless adherence to a rating system designed by the very same techno-mad geeks who create the games themselves seems, well, mindless. And leaving it up to the kids themselves seems like child neglect, putting it mildly.