Wouldn't you know it? Just as I'm finishing packing up my office, ready for my new adventure, I get an email from Dr. Twila Liggett, the creator of PBS's Reading Rainbow. One of the first stories I reported for CFK surrounded funding challenges at the program. The show is still in desperate need of support, so it's producers have created an important Web site called http://www.savereadingrainbow.org.

From the site:

Sponsors and potential sponsors of the program don't understand the significant viewer-ship and support the show enjoys - and without their support, production of Reading Rainbow will stop! Reading Rainbow is in dire need of funds to produce new shows for the series. Without new episodes, this wonderful series WILL go off the air thus cutting off access to fantastic books, on-location experiences and LeVar Burton's magic for countless children, their parents and teachers.

Unfortunately, many would-be sponsors and corporations are unaware of the problem. We need to demonstrate to corporate sponsors that there is real interest in saving the show. By signing up, you are joining a growing community of supporters. The larger our community of supporters is, the more the sponsors will be encouraged to continue their support and not to pull the plug on this quality program. With your support, we can save this show.

The site offers a place for you to take action as well as to buy merchandise in support of the program. Please take a moment to get involved and make a difference. It's what Connect for Kids is all about.