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Published on Connect for Kids / Child Advocacy 360 / Youth Policy Action Center (http://www.connectforkids.org)

Where the Girls Aren't: in Kids' Films

The "G" in family movie ratings clearly doesn't stand for "girl-power." Researchers at the Annenberg School for Communications at the University of Southern California studied 101 kids' flicks and found that male roles predominate: three of four characters are male, and fewer than one in three of speaking roles overall belongs to a female. There's evidence that exposure to television is a "significant and positive" predictor of sex role acceptance and attitudes among children and adults. The study was study sponsored by the nonprofit Dads and Daughters and its See Jane program.



Source URL:
http://www.connectforkids.org/node/3920