Florida kids may be inching up in national ranking, but according to national KIDS COUNT data, they still have miles to go on key indicators of health, family security, education and well-being. That's why the Florida Children's Campaign is challenging communities and citizens to explore new ways to meet the needs of their children.

Florida Children's Campaign is using campaign materials created by the Coalition for America's Children to make sure citizens remember the needs of Florida kids on election day and long after.

Even the best campaign pitch requires a good wind-up and smooth delivery. The Florida Children's Campaign attributes its success in large part to staying focused on the three M's: message, media, and management.

Read about Florida citizens who are using their individual talents and interests to campaign for kids throughout the state.

Senior Editor Richard Louv reports on how CAA's campaign for Arizona kids is pushing children's issues to the forefront of the political and policy debate.

Children's issues continue to move up in the public agenda, and all candidates claim they're "for kids." Learn the reality behind the rhetoric and find out how to evaluate their messages in "Getting Past the Rhetoric—How to Tell "Who's for Kids and Who's Just Kidding".